I recently spoke with Wendy Kam Marcy. In addition to her marketing role at What Runs Where, she is the co-founder of Adfluent Media and the popular women’s lifestyle hub Hip Urban Girl (hug). Wendy, a content marketing and media buying expert, shares some of her experiences running successful contests for hug through partnerships with companies such as American Express and Costa Blanca. You’ve partnered with major companies, including Amex and […]
I recently had the opportunity to speak with Sean Work, who runs the popular KISSmetrics Blog. It’s a must read for all things digital marketing, including analytics and SaaS strategies. We discussed User Generated Content (UGC) – benefits, tactics, examples. Why would a publisher want to facilitate user generated content? What are the benefits? The first thing that comes to mind is for longtail search traffic. But there is a […]
If you’re (thinking of) going to Affiliate Summit East 2013 in Philadelphia, check out the speaker previews below. You’ll be able to get a good sense of the topics. To make it easier for you to watch them all, I embedded them 3 in a row, “Brady Bunch Style.” (This was really just an excuse to play around with Column Class).
If you’re in the Affiliate Space, or you’re a digital marketer, you’re most likely aware of Affiliate Summit. But for those new to the industry, it’s the premier conference for affiliate marketers, merchants, vendors – pretty much anyone who promotes or manages an affiliate program or product. I recently had the opportunity to speak with Shawn Collins, co-founder, along with Missy Ward, of Affiliate Summit. Content & Contests: Where do […]